JanHummel

EntrepreneurCreatorMentorAuthor

I believe business only makes sense when you LIVE WHAT YOU LOVE

Coming soon

100+ Fruitisimo smoothie recipes.

My first book: more than a hundred smoothie recipes straight from the Fruitisimo counters. Real fruit, no tricks, ready for your kitchen.

Author: Jan Hummel
Cover of the book 100+ Fruitisimo smoothie recipes, coming soon
What I build

A daily ritual, not a luxury.

Fruitisimo is built on a simple idea: real fruit, prepared freshly and in plain sight, as a ritual that fits into every day.

100+ shops in 5 countries.

Czechia, Slovakia, Hungary, Germany and Poland.

Our own production.

Supplied by our own production plant, Fruitisimo Factory.

Prague headquarters.

Near the site of the old Hummel piano factory. Where the family once shipped pianos, we now ship fruit.

No tricks.
Just real fruit.

Where I come from

Prague roots.

Home base

Prague, Czech Republic

Proud to be Czech. In the 1930s, Czechoslovakia was the 8th most developed country in the world, built on reliable, precise industry.

My grandfather showed me that legacy. A hundred years later, Czechia is pushing forward in business again, powered by great people and honest work.

First mentor

My grandfather

My first business lessons came from him, on the summer holidays we spent together. He took me along to the collectors' fairs where he sold model collectibles, and taught me, trade by trade, how business works.

Patience, value, timing. Lessons I still use every day.

Ancestors & wider family

A family of creators.

Names from the wider Hummel family: musicians, creators and engineers, each with a craft of their own.

Pianos, then exile

The hard chapter

Fr. Jan Hummel's pianos were played by Austrian nobility, Czech townspeople and the Russian aristocracy.

After the Bolshevik coup the family fled Russia across the Baltic Sea. On that ship, a young daughter of the family died of pneumonia. We don't forget where we come from.

Plot twist

Looking for the composer?

Johann Nepomuk Hummel, child prodigy, Mozart's student and Goethe's friend, is one of the ancestors of the wider Hummel family.

Wikipedia
Giving back

Mentoring and lifelong learning.

My first business lessons came from my grandfather, on our summer holidays together. He took me along to the collectors' fairs where he sold model collectibles, and taught me about business as we went. So passing experience forward feels natural to me: I mentor younger founders and entrepreneurs, in the family and beyond.

I'm a lifelong seeker of new technologies, a habit inherited from a family of engineers and creators. Abilities are built, not given. And balance is non-negotiable: building a company around healthy living makes no sense if you don't live it.

Press play

Podcasts.

Conversations about building Fruitisimo, in Czech and English.

Fruitisimo: Live what you loveOwn podcast · EN
How Jan Hummel built FruitisimoBYZNYScast, 2023 · CZ
Forbes ByznysForbes Česko · CZ
The Fruitisimo success storyRetail Minutes, 2024 · CZ
"That feeling when a new shop opens…"Buduj značku · CZ
"We started with an ice-cream stand"MladýPodnikatel, 2017 · CZ
How Fruitisimo moved online in daysMladýPodnikatel, 2020 · CZ
Teddy Talks with… Jan Hummel2019 · EN
Ep. 7: Live What You LoveBe What You Should Be, 2019 · EN

LIVE WHATYOU LOVE

Find me on LinkedIn or through Fruitisimo Group.