100+ shops in 5 countries.
Czechia, Slovakia, Hungary, Germany and Poland.
I believe business only makes sense when you LIVE WHAT YOU LOVE
My first book: more than a hundred smoothie recipes straight from the Fruitisimo counters. Real fruit, no tricks, ready for your kitchen.

Fruitisimo is built on a simple idea: real fruit, prepared freshly and in plain sight, as a ritual that fits into every day.



Czechia, Slovakia, Hungary, Germany and Poland.
Supplied by our own production plant, Fruitisimo Factory.
Near the site of the old Hummel piano factory. Where the family once shipped pianos, we now ship fruit.
No tricks.
Just real fruit.
Proud to be Czech. In the 1930s, Czechoslovakia was the 8th most developed country in the world, built on reliable, precise industry.
My grandfather showed me that legacy. A hundred years later, Czechia is pushing forward in business again, powered by great people and honest work.
My first business lessons came from him, on the summer holidays we spent together. He took me along to the collectors' fairs where he sold model collectibles, and taught me, trade by trade, how business works.
Patience, value, timing. Lessons I still use every day.


Names from the wider Hummel family: musicians, creators and engineers, each with a craft of their own.
Composer & pianist
1778–1837
Child prodigy who studied under Mozart and counted Goethe among his friends. Performed across Europe, from London to St. Petersburg.
Pianist
1814–1892
Kept the family's musical craft alive in his own right.
Piano manufacturer
1842–1927
Built pianos in three factories: Vienna, Prague and Russia.
Writer & bookseller
1911–1986
Books as a craft. He wrote them and sold them.
Inventor & engineer
1918–1989
Spent his life around machines and technical design.
Automotive developer & consultant
b. 1951
Entrepreneur since 1989.
Fr. Jan Hummel's pianos were played by Austrian nobility, Czech townspeople and the Russian aristocracy.
After the Bolshevik coup the family fled Russia across the Baltic Sea. On that ship, a young daughter of the family died of pneumonia. We don't forget where we come from.
Johann Nepomuk Hummel, child prodigy, Mozart's student and Goethe's friend, is one of the ancestors of the wider Hummel family.
WikipediaMy first business lessons came from my grandfather, on our summer holidays together. He took me along to the collectors' fairs where he sold model collectibles, and taught me about business as we went. So passing experience forward feels natural to me: I mentor younger founders and entrepreneurs, in the family and beyond.
I'm a lifelong seeker of new technologies, a habit inherited from a family of engineers and creators. Abilities are built, not given. And balance is non-negotiable: building a company around healthy living makes no sense if you don't live it.




Conversations about building Fruitisimo, in Czech and English.